Papa Murphy’s Papa Guy

Client: Papa Murphy’s

Challenge: Create illustrated character in a multitude of poses to help promote special sales and events. This character needed to be kid friendly and highly visible.

Result: I created well over 100 different versions of the “Papa Guy” character in poses and outfits to promote everything from summertime to hunting season to academy awards. The “Papa Guy” became the face of Papa Murphy’s and was added to a majority of print advertising as well as in store point of purchase. Sales for special events increased when the Papa Guy was used in conjunction with themed artwork.

 



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