Intel contracted HDH to be its sole designer for applications wishing to be sold through Intel’s proprietary app store called AppUp. It was my responsibility to create graphics for the in app carousel, which highlighted new and featured apps. I was also responsible for creating all graphic icons for all apps on AppUp. I created a process so that I could efficiently create new icons whenever new apps were added to AppUp.

AppUp evolved over the time I was working with Intel. I became the go to person for any testing of new advertising ideas. I also created numerous Powerpoint presentations and marketing material to promote these new ideas.