Client: Xerox

Challenge: Xerox creates quarterly sales material kits to send to the sales staff. Each quarter needed to have a distinct feel to it but still represent Xerox. Each month different products were featured as the product to sell. These products became the focus of the kit theme. If the feature products were small office color machines, the speed and low cost of the products was the feature.

Result: I created a theme for the envelope which housed all the sales materials. This theme carried over to all of the print material that was specific to the quarterly promotion. The sales of the featured products rose considerably. Also, the production of other sales materials increased as a result of these quarterly kits.