I was contracted to create a character for Compli that symbolized a strong and confident super hero-like person coming to save the day.

I was contracted to create a character for Compli that symbolized a strong and confident super hero-like person coming to save the day.
At Xerox, I created many pieces of collateral in support of Xerox products. One of these pieces was a product brochure. This was a short but informative brochure about a product that could be used by sales people to promote the features of a product.
During my time at Papa Murphy’s I created an entire Employee Recruitment Kit to bring in new employees. This included a brochure, a vinyl window cling, an 8′ banner for the exterior of the store, a register topper, and a wall poster.
I created a large collection of illustrated icons that are being used by Hoffman as navigation for their internal Sharepoint Project Management system.
A variety of print ads for monthly promotions distributed across the country.
Client: Papa Murphy’s
Challenge: Create illustrated character in a multitude of poses to help promote special sales and events. This character needed to be kid friendly and highly visible.
Result: I created well over 100 different versions of the “Papa Guy” character in poses and outfits to promote everything from summertime to hunting season to academy awards. The “Papa Guy” became the face of Papa Murphy’s and was added to a majority of print advertising as well as in store point of purchase. Sales for special events increased when the Papa Guy was used in conjunction with themed artwork.
Hoffman Construction has several subsidiary companies. Hoffman Structures is one such company. Volunteer work is important to Hoffman. I designed this brochure to help with fundraising efforts for the Constructing Hope program in Portland. This gave me an opportunity to contribute to a good cause, helping people to gain new skills to improve their career opportunities.
Advertising promotional items by the use of in store collateral was instrumental to increasing sales of new and special items.
The full page ad celebrates 100 years of Oregon AIA by showing a timeline of Hoffman Construction projects throughout the last decade.