The printing industry enables a lot of advertisement materials like posters, brochures, flyers, business cards, and billboard advertisements to come to life. These are some of the requirements of the business. They are also impressive tools to attract and engage customers and potential clients. Studies also show that people find printed ads to be less annoying than digital ones. They are also more effective as there are more chances of visibility and to make a sale with printed ads rather than digital ones.

Client: Xerox

Challenge: Design printed materials that would showcase the strengths and power of Xerox projects.

Result: Each one of these print samples was optimized to best represent the strengths of a specific Xerox product. Each was fine tuned and color calibrated. Several test prints were done to find the best result. Each sample was made available to the sales force to utilize as sales material when speaking with clients. Many of these print samples became very popular with the sales team including the Xerox Ducati print sample shown below.