HARRIS DESIGN HOUSE

I was contracted by Cascade Corporation to design the trade show booth backdrop graphics and booth layout for the CeMat Trade Show in Germany.  I was responsible for the layout of the booth which included the design of the vertical space as well. The booth needed to fit several large pieces of equipment that are part of the Cascade Corporation product line. The booth also included several groupings of furniture for sales staff to meet with customers.

The graphics needed to showcase the vast array of products Cascade Corporation sells. The shape of the large backdrop was designed to be unique with an arch mirroring many of the identity elements from Cascade’s marketing materials. The backdrop was designed to rise high above the other booths nearby. It needed to be seen from the other side of the convention hall.

I was responsible for the graphic design, environmental 3D modeling in Sketchup, and management of all the print services. Along with the booth backdrop, I was responsible for all the marketing material handed out at the trade show.

The booth and all the accompanying 3D elements was a great success. They improved client conversion during the Trade Show as well as increased traffic from previous years.

I designed this backdrop display for a world-wide trade show, which Intel was a participant, for the Open Source community . I designed the graphics to fit on the curved backdrop surface using many key words and phrases in a consistent ribbon across the entire backdrop. The key words and phrases was a combination of all the Open Source projects that Intel has supported and been involved in in recent years. Intel needed to highlight several key items. I used bold and bright colors to set off against the near monotone backdrop so as to emphasis the key points. Along with the bold colors, I made the key items jump off the backdrop by breaking the top edge with the circular shapes. This effect brought even more emphasis to the key items.

Along with the graphic design for the backdrop, I created a 3D model in Sketchup to illustrate how the entire booth space may be set up.